TIKTOK PRIDEINSIGHT:
Grow trust within the LGBTQIA+ community by highlighting safe spaces made and nurtured by TikTok creators on TikTok. Because to create, you need to feel safe. Pride is a celebration — but we cannot neglect the full range of LGBTQIA+ experiences.
STRATEGY:
Pride is about understanding that, in the face of adversity and division, we are stronger when we come together. It’s about bringing down barriers and boundaries, and building a more inclusive community where everyone is welcome. In short, it’s about the power of the collective, of every “I” meeting the larger “we.”
SOLUTION:
The Sum of Us: We are the sum of our influences. We are part of something larger, a collective that shares stories, experiencies, emotions which makes everyone feel safer, stronger, and prouder. Let’s celebrate the power of community and show that behind every individual are many others.
CHALLENGE:
Position TikTok as a safe(r) place for the LGBTQ+ community and a beacon of hope and celebration for Pride, while taking in consideration the uncertain world they’re currently living in.
