BOUJEE BOOZE 
SOLUTION:
The bright, colourful identity reflective of the bold taste and company direction. The abstract designs is used a key visual to stand out across a variety of mediums to really push home the brand name and stand out from it’s competitors in a busy market.
INSIGHT:
The challenge was to create a bespoke, colourful and unique identity that would stand out on the shelf and online to gather momentum in a busy market. The brand needed to be bold, bright and eye catching to reflect the fun brand name.
INSPIRATION:
Wine has featured in myriad artworks throughout history, from ancient murals of bacchanals to medieval harvest tapestries, Renaissance feast scenes to modern still lifes. Over the centuries and across cultures, wine has been used as a visual signifier of taste, class, courtship and the divine. Its varied depictions reveal its varying cultural significance.
